Local PR to Showcase the Generosity of a Community Focused Football Club

November 14, 2016

When Glenn Perry of Ecommercial Cleaning got in touch to ask for some advice regrading raising awareness for an initiative he and his fellow players and members of Cwmcarn Athletic Football Club  (CAFC) had implemented to raise money for their club and local community projects we listened and wanted to help.

In late 2015, CAFC introduced a Tote to raise funds essential to safeguard the future of their club and within a year it has been so successful that not only is the club financially stable, there is enough left to create a community chest to benefit local community projects.

Monies generated have been used to fund equipment, kit and other benefits for members in order to aid participation in their favourite sporting activity, as well as ensuring much needed funds for the future.

Glenn Perry, vice-captain of the club explains, “We have been running a Tote to help make our football club sustainable for the future generations. The Tote is only a year old and has been a huge success. As it happens, we had a winner yesterday and they took the jackpot of £14,810! Not bad for one winner!”


“Now that our club is financially stable we are keen to give something back to the members of our local community and demonstrate that we are making positive waves by using the money to help others out.”

Local groups have been invited by the club to contact the club to apply for a financial donation and explain what they require the money for and how it will be of benefit to the local community.

Three organisations have already received assistance. They are:

  1. Cross Keys Toddler Group bought a new Wendy house, arts and crafts tables and equipment.
  2. Waunfawr Park Gardens Volunteers Group purchased wheel barrows, high visibility jackets and gardening equipment.
  3. Cwmcarn Athletic Kids Football were able to buy new goals, footballs and training bibs.

The club now plans to support both the Cwmcarn Christmas Lights & Pontywaun Christmas Lights through further fundraising initiatives and are also hosting a free children’s Christmas party for the kids of Cwmcarn which will include a disco and a visit from Father Christmas and Christmas presents.

If you are a local community organisation located in the Cwmcarn area and would like to apply for a grant, please visit www.cwmcarnfc.co.uk.

As a footnote, we were very happy to lend our support and wish CAFC every success for the future.